We work closely with clients to craft commercially focused strategies designed to maximise impact, protect all facets of brand identity and minimise risk in connection with valuable IP assets.
Our national team are experts in brand strategy, IP law and disputes and the commercialisation of IP. We are particularly active across the media, FMCG, retail, fashion, life sciences and tech sectors. We have cultivated a strong international referral network, working with best-in-market firms to execute global brand strategy for our clients.
Our people have an enviable track-record in IP disputes. Clients rely on our depth of knowledge to solve their most significant challenges across a range of IP, including emerging areas such as AI. We provide specialist advice to large Australian corporates and international clients, government entities and not-for-profit organisations.
Work highlights
Microsoft
IP risks and exposures in connection with projects ranging from proof of concept testing of AI bots to co-development of augmented reality simulations.
The Group of Eight, a consortium of Australia’s leading research-intensive universities
Prosecution of its trademarks internationally and enforcement of its trademark rights.
Global mining engineering services provider
Dispute with a customer’s third party consultant over IP infringement and confidential information disclosures relating to a mining process.
Australian Turf Club
Key IP issues including representing ATC in IP Australia trademark proceedings, drafting and negotiating musical performance agreements, talent and sponsorship agreements and advising in relation to various media rights arrangements.
Steel Blue
Global IP portfolio advice, strategy and enforcement of the iconic Steel Blue brand, a market leader in work boots.
Waminda South Coast Women’s Health & Welfare Aboriginal Corporation
Legal work required to establish the first birthing on country maternity facility in Australia.
