Sophia Bobeff Partner

Sophia is a corporate lawyer specialising in M&A transactions, private equity, including venture capital and joint ventures, with a particular focus on the IT and FMCG sectors.

She is highly regarded for her strategic approach and problem solving and has extensive experience in both cross border and domestic transactions.

Dual qualified in Australia and England & Wales, Sophia spent five years working for leading law firms in London.  She has been recognised in Best Lawyers in Australia for Mergers and Acquisitions and Corporate.


Mergers & Acquisitions

AB InBev

Advising on Australian restructure and foreign investment issues arising out of the proposed acquisition of CUB by Asahi.

Air New Zealand

Management buyout of its Australian aircraft maintenance business.

Apollo Education Ltd

Acquisition of Open Colleges Australia.

Bain Capital

Acquisition of a majority interest in Only About Children, a leading early childhood education and development business.

Blackmores Ltd

Acquisition of Global Therapeutics herbal and traditional products business.


Sale of Boozebud, an online liquor sale business.


Acquisition of Balter Brewing, a leading Queensland based craft beer brand.


Acquisition of Riot Wine Co Pty Ltd.


Demerger of Treasury Wine Estates Ltd and separation of its beer, cider and spirits business and its wine business.

LiveTiles (ASX:LVT)

Reverse merger with Modun Resources.

Microsoft Corporation

Acquisition of certain technology assets from Event Zero, who carries on the business of providing management software for Microsoft’s Skype for Business product.

Microsoft Corporation

Acquisition of Clipchamp, a of Brisbane-based video editing software start-up.

Natura Cosméticos S.A

Acquisition of the Aesop skincare business.


US$20 million investment in Elemental Minerals Limited.

Tyrrells Potato Crisps Ltd

Acquisition of Yarra Valley Snack Foods Pty Limited.

Private Equity / Venture Capital

JMI Equity

Acting in relation to its investment in Practice Ignition (2021).


Series A investment in Pegasus Management.


Series A investment in Humanforce Holdings Pty Ltd.

ACT, Inc

Series C investment in Smart Sparrow.

Action Potential Venture Capital

Series B investment in Saluda Medical.

Battery Venture Capital

Acquisition of PageUp People Limited.

Cyara Solutions

Series A investment by PeakSpan Capital and subsequent US re-domicile.

Inference Technologies

Series B investment by PeakSpan Capital.

Insight Partners

Series E investment in Employment Hero Pty Ltd.

Insight Partners

Seed investment in Onsearch Pty Ltd.

Insight Partners

Series C investment in SafetyCulture Pty Ltd.

Insight Partners

Series A investment in Linktree Pty Ltd.

Institutional Venture Partners and Open View Venture Partners

Series C investment in Deputy Group Pty Ltd.


Series C investment by Queensland Business Development Fund.

JMI Equity

Acquisition of Serraview Holdings Pty Ltd.

MarketTrack (portfolio company of Aurora Capital)

Acquisition of Commercially Retail, an advertising monitoring business.

Marlin Equity Partners

Acquisition of HotSchedules.

Open View Venture Partners

Series B investment in Deputy Group Pty Ltd.

PCI Pharma Services (portfolio company of Partners Group)

Acquisition of Pharmaceuticals Packaging Professionals Pty Ltd.

Ten Eleven Ventures

Series B investment in Kasada Pty Ltd.

Tricentis (portfolio company of Insight Venture Capital)

Acquisition of

Trinity Consultants (portfolio company of Levine Leichtman)

Acquisition of Vision Environment Pty Ltd.

Trinity Consultants (portfolio company of Levine Leichtman)

Acquisition of Air Noise Environment Pty Ltd.

Unilever Ventures

Series A investment in Grown Alchemist.

Unilever Ventures

Series A investment in Frank Body.

Zen Ecosystems

Series B financing.


Career & qualifications


  • Bachelor of Arts, Monash University
  • Bachelor of Laws, Monash University
  • Graduate Diploma (Energy and Resources Law), University of Melbourne
  • Advanced Insolvency Practitioners Program (Module 1), IPAA
  • Admitted to Practice in the Supreme Courts of Victoria and New South Wales


  • Law Institute of Victoria
  • Law Society of South Australia

International experience

  • Five years working for leading law firms in London
  • Admitted to practice in England and Wales

Insights Read more insight

Recent changes to Australia’s foreign investment regime

As announced in the 2017/18 Federal Budget, a number of changes to Australia’s foreign investment regime came into force on 1 July 2017.

New FIRB Business Exemption Certificates

There are a number of associated issues and uncertainties regarding a new exemption certificate for business acquisitions by foreign investors (Business EC).